In 2009 TalkTalk - ‘The Brighter Phone and Broadband Company’- sponsored the X Factor: Britain’s most popular TV show.

X Factor fans love performing and fame, so we invited them to perform for a chance to become famous. They would star in their own TV ads during the X Factor breaks. To get everyone excited about taking part we created Brightdancing.

It started on a web site. Using their webcams people could draw with light in the air, set it to music and then upload it as their personal performance. A video they could share, download and even create messages with.

Kids, families, babies, dance troupes, celebrities, Santa and even soldiers in Afghanistan brightdanced on the site.